Formats / Banner
Banner Ad Format
With Airtory, create banner ads that customers cannot wait to click. Our advanced ad builder lets you build high-quality rich media banners in a matter of minutes. It gives you access to all the right tools and features to experiment with and put up fresh new ideas for every display campaign. These ads can then be executed in any Display Rich Media Banner inventory across DSPs and Publishers.
01
Understanding Banner Ads
Banner advertising is one of the most effective and efficient ways to boost visibility and clicks on your display ad campaigns. Designed to be interesting and eye-catching, banner ads are among the very first ads that kickstarted the online marketing buzz among brands and advertisers.
When integrated with rich media elements, banner ads become highly effective. They tend to capture the audience’s attention through video, audio, and a variety of other engagement techniques that lead to higher interaction and increased conversions. You can customize them to suit your brand image as well as perfectly cater to the existing and potential customers.
02
Amp Up Your Display Advertising
Create designer quality banner ads for your display advertising campaign with the help of our intuitive ad creator tool and leverage the available high-quality templates to ensure greater ROI.
03
Rich Media Banners
Highly interactive ad units that include advanced features such as audio/visual elements to encourage viewers to take the desired action.
- Conversion
- Engagement
- Interactivity
04
Mobile Banners
Mobile banners run across mobile optimized websites and can be easily viewed on even the smallest screens. They are either static or animated and make use of attractive and interactive rich media elements.
- Visibility
- Cost-effective
- Smooth implementation
05
Video Banners
Banners featuring an automatically playable video in an ad unit. They can be expanded for better viewability or clicked upon to land on the brand’s website.
- Engagement
- Easy to recall
- Greater CTR
06
Interstitial Banners
Full-screen banners that cover the webpage or the app interface to better display the brand message or product features.
- Interactive
- Natural transition
- Greater CTR
07
Banner Ad Format FAQs
What is a rich media banner?
Rich media is a digital advertising term used for banners that integrate audio/video or animated elements to instantly grab attention. These elements have the potential to compel the user to interact with the ad unit and further take the desired action, thereby improving ad engagement and click-through rate. Compared to the standard display ads, rich media banners are said to enhance ROI and reduce ‘Banner Blindness’. Thanks to the ability of rich media elements that offer infinite options to present the brand message and deliver impactful ad experiences.
What are some types of rich media banners?
Airtory offers several different types of rich media banners for you to build your next brilliant campaign. These include,
- Video banners
- Carousel banners
- Interstitial banners
- Expandable banners
- Quiz and Survey Banners
There are many more rich media banners, click to explore.
How do I create a rich media banner ad?
Airtory’s ad builder tool lets you create rich media banner ads in minutes. Our powerful and highly advanced tool enables you to build and deliver high-quality ad units with the help of pre-built templates that are proven to boost conversions. Further, its drag and drop features make it easier for you to experiment with different rich media elements and seamlessly enhance your standard banner ad.
What is an expandable banner ad?
As the name suggests, such ads appear to be a small banner placed anywhere on the page and expand as the user tries to interact with it or get more information. You can easily include a video or a message and leverage the available rich media elements to compel the user to interact with the ad unit. So far, expandable banner ads are one of the most interesting types of banner ads.
What are some examples of an expandable banner ad?
While there is a long list of expandable banner ads used by marketers and advertisers, we have tried to squeeze it into the following expandable banner ad examples, which are considered to be the most interesting ones.
- Multi Direction Expandable Banner (MDE)
- Lightbox Expandable Banner
- Sticky Footer Expandable Banner
- Pushdown Banner
Discover More Options
See It On Your Own Campaigns
Tell us about your channels, formats and delivery targets. We will walk you through the right mix of Adctv, Social Display, DCO Suite and Airtory Studio.