Formats / Parallax
Parallax Ad Format
Airtory enables you to build and deliver innovative ad experiences by implementing in-article ad units directly on publisher websites. One of these is the Parallax ad format.
Start creating interactive ads that draw potential customers. Customize creatives to add distinctive features that help enhance engagement and CTR for greater ROI.
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Understanding Parallax Ads
Parallax scrolling or Parallax advertising leverages a multi-layered effect to capture the attention of the audience in an interactive way without making it feel intrusive. The technique makes use of multiple layers of images placed in the background that moves at a slower speed than the foreground as the user scrolls through the page content, creating a 3D effect. This adds a subtle element of depth, making the ad stand out.
All these qualities make parallax ads an enticing ad format that advertisers can vastly use across the spectrum
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Select Your Size
To get some inspiration or a kickstart on your creative design, you can leverage the available parallax ad units. Parallax units are available at 300 x 600, 320 x 480 and 300 x 250.
Parallax Ads: Innovative & Trendy
Here is why you would want to make parallax advertising a part of your next advertising strategy:
- Easy to navigate and directs visitor attention
- Brilliant user interface and better product presentation
- Different levels of depth and animation stimulate the visitors as it appears to be fun
- Creates curiosity among the visitors, leading to scrolling through the entire page content and encouraging longer page sessions
- Makes the brand or business appear more innovative
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Parallax Ad Format FAQs
What is a parallax ad?
Parallax advertising is where advertisers utilize the parallax scrolling technique to make their ad stand out. It is a style of web design that gives the illusion of 3-dimensional depth. Utilizing the parallax technique for advertising allows websites to add a wow factor with depth animation. This guides the visitors through the site and provides curiosity, resulting in longer page sessions, reduced bounce rate, and greater CTR, which, in turn, enhances the ROI.
How does parallax advertising work?
Parallax is a website designing technique in which different components of an ad unit, called layers, are set to move at different speeds. As visitors scroll through the page, they will get to see different aspects of the same ad, thereby making it a fun and interesting way to lure them. This technique adds a unique visual appeal to the web page, making the visitors have an immersive browsing experience.
What are some examples of parallax advertising?
Parallax scrolling can be utilized in a variety of ways to build and deliver unique and memorable ad experiences. Hence, there is no dearth of parallax ad examples to inspire you. To help you better, here are some of the popular parallax scrolling methods.
- Layered Method
- Repeat Method
- Sprite Method
Further, the technique makes it easy to go overboard in terms of creatives and come out with something that makes your ad stand apart and give better brand visibility.
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See It On Your Own Campaigns
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