Adctv by Airtory

Cutting-Edge CTV And OLV Creative

Adctv is the modern rich media creative suite for connected TV and online video. Create, deliver and measure dynamic ads across the CTV and OTT ecosystem, with universally accepted ad tags and transparent real-time reports.

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Illustration: an interactive overlay running on a CTV video ad, with quartile events measured across the timeline.

A Complete Suite For The Video Screen

Interactive rich media video

Add interactive and rich media elements to video, so a passive impression becomes something a viewer can act on.

Dynamic overlays

Personalize at scale with dynamic overlays that change the message without re-editing the video.

VAST, VPAID and SIMID

Creative built to the VAST, VPAID and SIMID standards used for CTV and online video.

Programmatic-ready tags

Ad tags compliant with a wide range of programmatic advertising platforms, ready to traffic through the partners you already use.

Turnkey templates

Use easy turnkey templates with a drag-and-drop builder, or commission custom-built templates. No technical knowledge required.

Real-time reporting

Collect and analyze user metrics and data in transparent real-time reports, then optimize while the campaign runs.

From Master Video To Measured Campaign

01Choose a templateStart from a turnkey template or a custom-built one.
02Add the experienceLayer in interactive elements and dynamic overlays with the drag-and-drop builder.
03Export the tagGenerate a universally accepted ad tag for your programmatic platform.
04Measure in real timeWatch delivery and engagement as they happen, and adjust on the go.

Adctv FAQs

What is Adctv?

Adctv is a rich media creative suite from Airtory for connected TV and online video advertising. It lets brands and agencies create, deliver and measure dynamic video ads.

Which video ad standards does Adctv support?

Adctv creative is built on the VAST, VPAID and SIMID standards.

Do I need technical knowledge to build CTV ads?

No. Adctv has easy-to-use turnkey templates and a drag-and-drop builder. Custom-built templates are also available.

Can Adctv ads run on my programmatic platform?

Adctv produces ad tags that are compliant with a range of programmatic advertising platforms, so campaigns can be delivered through the partners you already work with.

What does Adctv report on?

Adctv provides transparent real-time reports covering a variety of user metrics and data, so teams can analyze and optimize performance as a campaign runs.

Works With The Rest Of The Platform

01Social DisplayTurn high-performing social posts into display ads that run programmatically.02DCO SuiteFeed-based creative that responds to weather, time, date, day part and location.

See It On Your Own Campaigns

Tell us about your channels, formats and delivery targets. We will walk you through the right mix of Adctv, Social Display, DCO Suite and Airtory Studio.