DCO Suite by Airtory

One Template. Thousands Of Relevant Ads.

The DCO Suite builds feed-based dynamic creative that responds to weather, time, date, day parting, location and more. Create thousands of creative personalizations in seconds, without rebuilding the ad.

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Interactive

Try The Signals

Northside Coffee

Rainy morning? Your flat white is two minutes away.

Order aheadNearest store: Austin

300 × 250. Illustrative brand and copy. One template, 27 outcomes.

Personalization Without Production Overhead

Feed-based creative

Use data feeds and sets of rules to automate dynamic ad creation, and refresh creative when the data changes.

Contextual decisioning

Set rules on weather, time, date, day part, location and device so the right version is shown in the moment.

Scale on the fly

Create hundreds and thousands of creatives on the fly, optimized for programmatic placements.

Multivariate testing

Run effortless A/B and multivariate tests, and feed the insights into future campaigns.

Universal delivery

Export universally compatible ad tags that run across ad servers, DSPs and ad exchanges.

Real-time reporting

See which versions perform, for whom and where, and optimize campaigns as they run.

How Dynamic Creative Comes Together

01Connect the dataBring in a feed with the Data Feed Builder.

02Build the templateDesign once and mark the elements that should change.

03Set the rulesDecide what each signal changes, from headline and image to offer and call to action.

04Deliver and learnRun the tag programmatically, then use real-time reporting and testing to improve it.

Every Signal Is A Creative Decision

Data feeds: Drive creative from a product, price or offer feed. Mass upload data with the Data Feed Builder.
Weather: Change the message with local conditions.
Time: Match the creative to the viewer’s local time.
Date: Schedule creative around dates, launches and countdowns.
Day parting: Serve different messages across morning, midday and evening.
Location: Localize offers, stores and directions by geography.
Device: Adapt layout and message to the device in hand.
Behavior: Respond to how users behave online, in real time.

DCO Suite FAQs

What is dynamic creative optimization?

Dynamic Creative Optimization is a technology that allows you to create dynamic ads where the message is personalized for every user based on factors such as online behavior, geographic location, time and weather conditions.

What is a feed-based dynamic creative?

It is an ad whose content comes from a data feed, such as a list of products, prices or offers. When the feed changes, the creative changes with it, without a designer rebuilding each version.

Which signals can change the creative?

The DCO Suite can respond to data feeds, weather, time, date, day parting and location, as well as device and user behavior.

Where can dynamic creatives run?

The DCO Suite generates universally compatible ad tags, which can be placed on ad servers, DSPs and ad exchanges.

Can I test different versions of a dynamic ad?

Yes. A/B and multivariate testing let you compare versions of a creative and use the results to improve future campaigns.

Works With The Rest Of The Platform

01AdctvThe modern rich media creative suite for connected TV and online video.02Social DisplayTurn high-performing social posts into display ads that run programmatically.

See It On Your Own Campaigns

Tell us about your channels, formats and delivery targets. We will walk you through the right mix of Adctv, Social Display, DCO Suite and Airtory Studio.